In her blog post, Heidi Cohen explains how marketers can learn to target teens based on their behavior

First off, she explains how teens love to communicate with their friends with pictures and videos.  She then continues with her advice to marketers by suggesting they make it easy for teens to contact them to purchase or use their product, support teens’ communication to help them share photos of the company’s products and services, and supply WiFi to remove communication barriers.

Next, Cohen explains how many teens use their smart phones to do a variety of tasks, including homework, and how marketers can take advantage of this by creating smart phone apps and utilities that would appeal to teens.

Thirdly, Cohen reports how teens think cable is a waste of money because there are free (or very cheap) alternatives online and these online resources do not have ads.  She suggests that marketers integrate their ads to not interrupt entertainment.

Fourth, Cohen states that Facebook has reached a point where it is no longer cool because everyone has it, so now social media like Instagram, Vine, and SnapChat have become more popular among teens.  She suggests if marketers want to market to teens, don’t do it on Facebook.

Finally, she states that Teens are using apps more than ever to do shopping and create Christmas lists, so marketers should make it easy for teen shoppers to show their parents what products they want.

The most interesting thing I found about this blog post is the fact that teens are turning away from Facebook despite the social media site starting from teens and young adults.  Overall, I found this blog post to be interesting because it seems like teens are just a bunch of hipsters who want to set themselves apart from everyone else.

Source: http://heidicohen.com/5-things-marketers-can-learn-high-school-students/