In Helena Lin‘s blog post, “PG-13 is so last year,” she talked about the new Cineplex VIP Cinemas, featuring reserved seating, a specialty food menu, a private lounge, and a 19 and older restriction. However, this all comes at a relatively hefty cost of $19.50, $7.00 more than the general admission price. At the end of Helena’s blog post, she asked: “Would you be willing to pay extra for a “VIP” movie experience?” My answer is: Yes, I would.
For me, the experience of going to the movie theater isn’t all about the movie itself. Yes, it’s an important part of the “night out,” but as with most people, I usually go to the movies with my friends. If I just wanted to watch the movie, I could watch it online, or wait to rent the DVD. Therefore, I expect a more social experience when I go out with my friends. What we usually do is: go out for dinner together, watch the movie, then buy drinks (bubble tea) afterwards. With all this included in the VIP Cinema package, people like my friends and me can now get the entire “movie night out” social experience in one go.
References:
https://blogs.ubc.ca/helenalin/2012/10/24/pg-13-is-so-last-year/
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