{"id":49,"date":"2012-11-12T17:16:15","date_gmt":"2012-11-13T00:16:15","guid":{"rendered":"https:\/\/blogs.ubc.ca\/ryanun\/?p=49"},"modified":"2012-11-30T00:07:12","modified_gmt":"2012-11-30T07:07:12","slug":"game-over-for-nintendo","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/ryanun\/2012\/11\/12\/game-over-for-nintendo\/","title":{"rendered":"Game Over for Nintendo?"},"content":{"rendered":"

Nintendo hasn’t been doing too hot lately, revealing that this fiscal year’s net income may be 6 billion yen,\u00a0almost a quarter of the 20 billion yen estimate. Even worse, Nintendo has recently confirmed that it will be making a loss on every sale of its upcoming gaming console, the Wii U.<\/strong><\/p>\n

\"\"<\/p>\n

Nintendo hopes to sell 5.5 million units of the Wii U during the fiscal year, at $300 each. According to senior managing director, Yoshihiro Mori, “Manufacturing costs are expensive, and [Nintendo] priced the machine at a level customers would accept.”<\/p>\n

So how does Nintendo plan to profit? The idea is that they will eventually make money through add-on sales<\/strong> (such as extra controllers and video games), and possibly cutting manufacturing costs in the future<\/strong>. This isn’t a strategy that’s unheard of; Sony and Microsoft had a similar strategy with their PS3 and Xbox 360, respectively.<\/p>\n

Although this strategy may be somewhat risky, there’s no better time to release the Wii U than now (November 18), considering the holidays are just around the corner. Plus, Nintendo will have an early-game advantage<\/strong> against rivals Sony and Microsoft, who are just starting to release big news on their upcoming consoles.<\/p>\n

 <\/p>\n

References:<\/p>\n

http:\/\/ca.ign.com\/articles\/2012\/10\/24\/nintendo-will-sell-wii-u-at-a-loss<\/a><\/p>\n

http:\/\/www.bbc.co.uk\/news\/technology-20095125<\/a><\/p>\n

http:\/\/papelpop.com\/papelpop\/wp-content\/uploads\/2012\/09\/wiiu.jpg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nintendo hasn’t been doing too hot lately, revealing that this fiscal year’s net income may be 6 billion yen,\u00a0almost a quarter of the 20 billion yen estimate. Even worse, Nintendo has recently confirmed that it will be making a loss on every sale of its upcoming gaming console, the Wii U. Nintendo hopes to sell […]<\/p>\n","protected":false},"author":14510,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-49","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/ryanun\/wp-json\/wp\/v2\/posts\/49","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/ryanun\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/ryanun\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ryanun\/wp-json\/wp\/v2\/users\/14510"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ryanun\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":14,"href":"https:\/\/blogs.ubc.ca\/ryanun\/wp-json\/wp\/v2\/posts\/49\/revisions"}],"predecessor-version":[{"id":127,"href":"https:\/\/blogs.ubc.ca\/ryanun\/wp-json\/wp\/v2\/posts\/49\/revisions\/127"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/ryanun\/wp-json\/wp\/v2\/media?parent=49"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ryanun\/wp-json\/wp\/v2\/categories?post=49"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ryanun\/wp-json\/wp\/v2\/tags?post=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}