The one for one business model at first seems like a very obvious mechanism to work out, however, once analyzed further can become complex. Essentially the one for one model entails that said company will provide less fortunate others with a product identical to the one sold to the consumer in the store. This has created a lot of initiative by the general public and created a chain reaction by enticing other companies to follow the success of one previous. A prime example is Toms shoes, who have become extremely successful due to this strategy. Toms was also rewarded for their seemingly positive actions.
However, there is debate on whether this strategy actually enhances third world situations. Some argue that these charitable acts do not solve the core issues, but rather mend them. Others go further in suggesting that this strategy takes away from local businesses in the impoverished areas. In my opinion, the one for one strategy is a reputable one, as long as it is taken one step further. The company using this strategy must make sure that they are not diminishing opportunity for local business. Toms shoes has done a great job in this regard by starting to manufacture their donated products within the areas receiving them. Furthermore, as long as business is being created for the third world areas being affected, the one for one strategy will have a greatly positive affect on helping the less fortunate.
