Sam Coulter recently posted an article about the unveiling of self-serve kiosks in Canadian McDonalds. After reading Sam’s article along an article from thestar.com, I learned several things about McDonalds new implementation. These self-serve kiosks have been tested through several iterations in the USA and are intended to allow customers to order and even customize burgers independently. This new strategy will instigate 15,000 news jobs in Canadian McDonalds, encompassing order assistants and food runners. CEO John Betts believes that these kiosks will increase sales at the restaurants.
After reading Sam’s analysis of his article, I immediately agreed with his class connection to the lecture on the direct model. I also feel that the self-serve kiosks will provide McDonalds with ample analytical informations, which is very useful in a massive company like themselves.
I did disagree however with Sam’s focus on the price increase and its repercussions. Sam feels that the increase in price will either deter customers, or more prominently change McDonald’s reputation to more of a “sit down” restaurant. After doing further research and 
thinking, my opinion is that these kiosks will actually enhance McDonald’s fast food convenience. The article on the star.com explained how the kiosks will make queuing management much simpler and furthermore enhance sales in that way as well. Therefore I see the impact these kiosks will have on McDonalds image opposite to Sam and thus believe that Betts may be correct in assuming sales increase.
first photo http://blog.appletonestates.co.uk/wp-content/uploads/2015/01/270742-maccas.jpg
second photo https://idrivesf.files.wordpress.com/2014/10/9poverty.jpg
