sabrinaraiblog

Four NBA players which include LeBron James, Carmelo Anthony, Dwyane Wade and Chris Paul “will be hitting the road next month for a four-game exhibition tour dubbed the Google+ Homecoming Tour.” There will be live streaming of the games through “the tour’s Google+ page.” Matt Lundy’s blog describes the marketing strategy for Google+ and also explains how Google+ […]

Michelle Cheung has an interesting blog post titled “To be the world’s leading sports and fitness company” that is linked to our class on entrepreneurship. I agree with her opinion when she explains why Nike is an entrepreneurial company. Already having a strong brand image, Nike continues to add new products to expand its market. I […]

In 2004, Hampton Hotels designed an alarm clock. It wasn’t a fancy alarm clock, but after reviewing 130 clock radios, Hampton decided to create an easy to use alarm and a no-fuss MP3 jack. This clock was a hit, and soon the entire Hilton Hotels adopted similar gadgets. The clock is a symbol of the […]

Running 273 stores casually, the CEO of discounter Zellers Inc. (Mark Foote) will be in the midst of Canada’s largest retail liquidation preparing for the most of the stores’ takeovers by Target. In January, Target unveiled its $1.8-billion deal to buy most of Zellers leases and convert them into Target. It was hard for Mr. […]