Hampton Hotels
by sabrinarai ~ November 10th, 2011. Filed under: Uncategorized.
In 2004, Hampton Hotels designed an alarm clock. It wasn’t a fancy alarm clock, but after reviewing 130 clock radios, Hampton decided to create an easy to use alarm and a no-fuss MP3 jack. This clock was a hit, and soon the entire Hilton Hotels adopted similar gadgets.
The clock is a symbol of the spirit that Hampton embodies. This simple gadget is not trying to chase high-end hotels, but instead offer what customers need directly- “even if that means building a new radio.”
Not only was the radio an upgrade, but the company included a free hot breakfast (to-go option as well), free high-speed Internet available in every room, and other little touches such as a curved shower curtain rod. These little creations “bumped Hampton into the top spot as a value leader for mid-priced hotels.”
Hampton Hotels exhibits many characteristics of an entrepreneurial company. The company brought in innovation by adding new products that were in high demand, even though they were very simple. The company’s main goal was to fulfill the needs of customers and bring in “new products, new production methods, new markets and new forms of organization.”
Links: http://www.quickmba.com/entre/definition/