sabrinaraiblog

Michelle Cheung has an interesting blog post titled “To be the world’s leading sports and fitness company” that is linked to our class on entrepreneurship. I agree with her opinion when she explains why Nike is an entrepreneurial company. Already having a strong brand image, Nike continues to add new products to expand its market. I believe that Nikes consideration to “reduce waste consumption” and promote its new sustainable line is a great way to attract today’s market since a lot of people are working hard in making the environment more sustainable. For Nike to continue “to be the world’s leading sports and fitness company,” it will need to focus on the current market trend and continue on making changes to keep the brand recognition high.