Four NBA players which include LeBron James, Carmelo Anthony, Dwyane Wade and Chris Paul “will be hitting the road next month for a four-game exhibition tour dubbed the Google+ Homecoming Tour.” There will be live streaming of the games through “the tour’s Google+ page.” Matt Lundy’s blog describes the marketing strategy for Google+ and also explains how Google+ will try and attract more users through this “Google+ Homecoming Tour.”
I agree with Matt Lundy when he says “it seems like a good marketing poly: work with high-profile people, then leverage those relationships into better consumer traction.” This will be a great way to target more users who wants to live stream the games that will be on Google+ and to do so, they will have to join Google+. Google+ is targeting “high-profile people and brands” to use theirs pages and if they can, they would like to “offer stronger live streaming features than Facebook,” which would give Google+ one more advantage over Facebook.
View Matt’s blog here: http://www.canadianbusiness.com/blog/tech/58419–google-plus-unlikely-winners-in-the-nba-lockout