Valentine’s Day: Marketing with a Passion
It’s that time of the year again. We have to admit, every time a special holiday comes along, marketers begin working on their promotion ideas. Valentine’s Day is a big one for all businesses. This holiday is all about giving/receiving love, and being passionate and thanking our loved ones, or for some people, searching for loved ones. Everywhere I go, I see some kind of advertisements targeted to specific segments relative to this special holiday. Even stores that you’d expect to be the last ones to be part of this holiday’s promotion, may add a little heart and pink here and there just to join in the fun. It is not to our surprise that jewelry stores, flower shops, chocolate brands such as Godiva or Lindor, and Lingerie stores are making a fortune during this season. We often see promotions for “matching couple rings/necklaces/bracelets”, discounts on intimate lingerie: such as Forever 21 with their promotion of 30% off on all lingerie or sleepwear (at forever21.com) La Senza promoting new lingerie sets that “he’d love” (at lasenza.com). or the restaurant industry with their special offers of “Valentines Packages” to help provide couples the best and sweetest dining experience. However, not only these markets are stepping up to the game, for example, like we discussed on Tuesday’s class, Blenz is launching this “Blenz Red Band” campaign for singles looking to meet potential soul mates. Fast food industry like Tim Hortons offers new products like their heart-shaped donuts, topped with chocolate and strawberry sprinkles, named “Be Mine”. Retail clothing stores such as American Apparel, is also suggesting their products by advising the essential must-haves, through the awareness of Valentine’s Day.
Screenshot taken from americanapparel.net
Even Reebok, Nike or Converse launched new shoe designs for this particular holiday. Reebok has specially designed a Valentine’s 2011 Freestyle for the ladies. The new design was inspired by a “chocolate dipped strawberry”, a popular sweet Valentine’s Day treat.
For the article and more information on this product, go to:
www.sneakerobsession.com/36753/reebok-freestyle-valentines-day-2011/
I guess Valentine’s Day really is about passion and love, not only for the people you care about, but there’s also heat going on for marketing!