By Mark Evans
The social networking is a strong, but competitive marketplace, in which the barriers to entry are very high. Nevertheless, this hasn’t stopped Keek from trying to get a foot in the networking door. Keek, a toronto based company, can be described as twitter for video, where one can post a 36-second video clip captured with a webcam or from you camera phone. (POP) Keek is designed to be the fastest way to create and upload video status updates, (POD) which can be shared on Keek’s network as well as many other social networks such as Facebook and Twitter. Keek aims to target a market that craves more than telling their story through words. Video will help those who want to show moments of their lives and take a look into the lives of others, Keek’s mission being to, “enable a global community to see through each other’s eyes.” (Isaac Raichyk, founder of Keek)
Keek seems to be heading in the right direction by working with facebook and twitter, as this will help with brand building. It may take a while though to develop a stable network as most user traction comes from word of mouth, so Keek must create a great user experience and value proposition so users will want to tell their friends and others around the world.
Example Uploaded Video from Keek
