The Black-out Berry by Michael Babad
Almost a year ago Steve Jobs stated that Apple was, “out to win this one,” officially declaring war on the blackberry and today, it seems like Apple is winning. Apple seems to be doing better than Research In Motion (RIM) (the company behind blackberry) who’s share in the market has fallen to 7.1 percent of mobile subscribers, compared to Apples 10 percent. On top of this, RIM’s quarterly results disappointed investors, their PlayBook launch was somewhat of a failure, and some are beginning to question the company’s management structure. What terrible timing for Blackberry’s email, BBM and Internet services to fail, taking RIM three days this week to get those services up and running again. The consequences involved a few million outraged Blackberry users, along with the term, “Blackout-Berry” being dubbed and a few humiliating jokes made, “RIM holds three days of silence in honour of Steve Jobs.” RIM is usually known for its reliability, but many believe that, “the problems for RIM are just the beginning.”
When blackberry’s systems are crashing, it isn’t easy for the company to try and convince consumers to buy their new phones or even stay with the company, especially when Apple has new, improved products coming out. One of the biggest reasons I am a blackberry user is because of BBM (point of difference), and if those services aren’t working, I’m ready to jump on the iPhone train. (buyer power)
Author’s Comment: “Still, if I were Steve Jobs I just might be LMAO in Heaven today*.”
*ps. the article’s author is very humorous, consider him for your future articles.
