As one of BUCS student, the industries that I am primarily interested in are technology and IT. The most interesting company for me was Apple. It is not because it used to produce one of the finest computers and mobile entertainment devices. It is because it was the only company, in my perspective, that can represent them as ‘
However, these days the company is not doing so well after one of the most creative person passed away, Steve Jobs. Some people are even arguing that it might be the fall of the Macintosh computer and all the iPhones and iPods. I kind of do agree with them. In the past, Apple to me was the company that does not only sell products, it showed me what technology can achieve and awed me with such an innovation that they have. However, if you look at the products that they are coming up with… Not so great. One of my classmates from COMM 296 marketing, Sung Ahn, posted an article about how the new iPad Mini was not a great success.innovative’. Yes, people can argue that it is success of its marketing strategy. However, no matter how good those campaigns were, Apple could not have been so successful with their products.
It is depressing to see one of the most innovative company slowly to lose its fame. If I look at their recent product line that they released, it is hard to find an ‘invention’. It is all improvement of previous version. I hope in one day, they will be able to get back their fame once again.