A blog about wearable technology from Adobe Digital Marketing provoked me to think about the future of technology field and marketing related to it. The blog talks about the past, present and future of wearable technology. Some of the examples of the latest technology are Google’s Google glass, Samsung’s gear and Nike’s fuel. Wearable technology in clothing industry, especially sports wear, started to innovate early. Nike integrated a few wearable technology with their clothing and shoes. They have shoes that can track how many miles/kilos the person ran or basketball shoes that can track the performance of players in terms of their maximum velocity and maximum vertical jumps and so on.
As more innovation are developed, there are chanced of traditional products falling into the greater risk. However, is it really?
I think unless companies come up with really innovative and practical products just like Apple did with the Iphone, the future of the wearable technology is not too bright. For example, LG and Samsung introduced and worked on commercializing 3D television and broadcasting in South Korea. However, after a few years of trial, the project is at pause. The reason is primarily because consumers were not ready to accept the product as 3D televisions makes people’s eye tried quickly. I think that wearable technology will also be difficult to get accepted by consumers. I do not think many people will not prefer to have wires and electric magnetic wave all over the body. There are a lot to be done with the young technology and in order for this technology to be accepted by general public.