In recent classes of Comm 101, we have focused much on the topic of Value Propositions. A value proposition is a promise of value which a company/producers guarantee the consumer to experience after purchasing their product. Value propositions are addition qualities of certain gadgets which make them unique giving the customer a clear reason to why that product should be chosen over others.

Apple’s Mac computers are great examples of products which offer a number of value propositions attracting the public in to purchasing their product over competitors. One key value proposition which Mac computers offer is the Sofos antivirus tool from Macintosh, which pretty much guarantees no viruses. Another value to buying a Mac computer is its easy to use multi-tasking ability. Overall the Apple’s Mac computer provides many unique attractions increasing its value in the eyes of the public. We can clearly see that Mac computers are getting very popular among students at UBC; this is due to its “Value Propostions.”

Vancity Credit Union is a  socially responsible organization. Their membership shares the same ethical values as the financial institution. Enbridge Inc. lost Vancity as an investor last Wednesday. Vancity chose to divest from enbridge due to a couple of factors. The first being that the company did not deal with an oil spill in a safe manner which resulted in one of the most devastatingly large land spills to date.

Vancity is very proud on their socially responsible investing and after the US safety survey came out with Enbridge in the dumps Vancity reevaluated their investment.  Many of the Vancity memberships prides itself with having the same values and ethics as the organization they partially own.

This is a great connection between how ethics and business coincide in today’s day and age.  Vancity’s appeal is their socially responsible ethics and people from the Vancouver area are drawn to the credit union because they see how aligned their personal values are with the financial institution they decide to bring their money to.

To read about it more, “click” the link below:

http://www.vancouversun.com/business/Vancity+sells+Enbridge+shares+over+ethics+concerns/7132208/story.html