Eastlink is a Canadian cable television and telecommunications company. Eastlink is eliminating roaming fees in Canada for its wireless customers.

Eastlink is planning to go up against the Big three (i.e. Bell, Rogers and Telus), which currently dominate the market share. Though Eastlink is getting bullied by the big players who charge the ‘inflated roaming fees’ to the small players such as Eastlink themselves, the small players are teaming up together in pressuring the CRTC into regulating the fees.

A similar service, i.e. unlimited roaming within Canada is also offered by Koodo Mobile but only for people who purchase the “Canada-wide” plans.

I believe that that eliminating roaming fees across all plans will give Eastlink an edge over its competitors whereby they will have a potential of gaining a higher market share by benefiting from the first mover advantage.

But the question is how long is it before the big players step in?  And to what benefit is this to a company who restricts its monopoly on cell phone usage by charging for access to its signals when many are sharing towers?

Sources:

http://www.huffingtonpost.ca/2013/11/15/eastlink-roaming-fees-_n_4283213.html?utm_hp_ref=canada-business

Image Source:

http://wpmedia.business.financialpost.com/2013/02/eastlink-wireless.jpg?w=620