Debrief
In John Whaley’s blog post “Jack Astor’s New Sexist Ad Proves They Really Are Asses“, John argues that, although derogatory, Jack Astor’s new marketing 
slogans aligns with the company’s image. His argument contradicts the opinions of blogger Toula Dimonis, who believes that this does not provide a friendly environment for women. John’s argument is that these advertisements, even though they demean and alienate women, ultimately add to the advancement of the brand, as women are not the company’s target audience.
My Opinions
First and foremost, I believe it necessary to state that these slogans truly do reinforce the inequality between genders in our society. That being said, I do agree with John in his argument that this marketing campaign, although crude, furthers the brand. A typical bar and grill, Jack Astor’s point of parity is quite static to the hundreds of other bars in each city. However, Jack Astor’s has differentiated itself as a male-dominated bar that personifies ‘manly’ institutions, 
such as sports and beautiful women. Similar to Hooter’s, the company’s value proposition is geared towards creating a enjoyable environment for men, not women. So although Toula Dimonis would “never go to Jack Astor’s on a girl’s night out,” it doesn’t matter, because women are not who the value proposition is geared towards. The point of differentiation is meant to appeal to the thousands of men who, after enduring a hard day at work, need to choose a bar that will best alleviate the day’s stress. And, having best differentiated their brand around the stereotypes of men, Jack Astor’s is where these men will go. In my eyes, John is completely right in believing Jack Astor’s is justified in this marketing campaign. I do believe this help propels the brand and appeals to their target audience. The only problem is, why do they have to completely alienate and demean half of society?
Whaley, John. “Jack Astor’s New Sexist Ad Proves They Really Are Asses.” Review. Web log post. John Whaleys Blog. John Whaley, 4 Nov. 2014. Web. 05 Nov. 2014.
Weblog post. The Huffington Post. Toula Drimonis, 3 July 2014. Web. 05 Nov. 2014.
Jack Astor’s Logo. Digital image. Smart Canuck. Jack Astor’s, n.d. Web.
Digital image. Bloor-Yorkville. Jack Astor’s, n.d. Web.
Jack Astor’s New Sexist Ad Proves They Really Are Asses. Digital image.The Huffington Post. Jack Astor’s, n.d. Web.