Based on the external blog written by Alex McEachern, lessons of customer loyalty are drawn out by the common household cartoon, The Simpsons:

https://www.sweettoothrewards.com/blog/10-simpson-loyalty-lessons/

The importance of customer loyalty was discussed in-depth through the example of Zappos, the shoe seller that offers a new type of customer experience. The Kwik-E-Mart demonstrates the importance of customer loyalty by Apu’s famous line “Thank you, come again” the same way that Zappos upgrades its customers to VIP for free. Zappos’ main marketing strategy is through word-of-mouth, and in Season 3 Episode 3 Homer revives Ned’s bankrupt business through word-of-mouth. That is the difference between Zappos and a traditional shoe store–it is worth talking about. If a business is effective but not worth talking about (there are no points of difference), it will be limited.

The image above shows one of the most fundamental lessons that we learned from Zappos: give employees what motivates them. Although most Zappos employees would likely choose twenty dollars over a peanut, many of them gave up higher paying jobs to work in a fun and rewarding environment. That is all from the organizational culture that Zappos offers.

These are only some parallels drawn between the Simpsons and Zappos, but all of these lessons are highly valuable for any business trying to retain customer loyalty as well as differentiate organizational culture.

“Thank you, come again”