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Google: Safeguarding Innovation

 

Google has always been associated with innovation and creativity– but how does the company ensure that their employees are continuing to uphold their reputation? In effort to safeguard employees’ imagination, Google has subtly hacked their cafeteria to promote good nutrition, because healthiness leads to happiness, and happiness leads to innovation.

I am skeptic, however. How can Google crush your lunchtime fantasies of mouthwatering, succulent steaks and crispy, deep-fried potatoes?

Obviously, Google can’t stand in the way of your cravings. However, instead of just offering the option of healthy meals, Google has gone the extra mile and implemented several cues that have deterred employees from reaching for the conventional, high-calorie burgers. Some of these cues include storing candy in opaque, obscuring bins, and the coincidental central location of the salad bar.

In spite of the initiative reducing employee calorie intake by 9%, critics have voiced that the company’s intentions are to craft their employees to look like “magazine models” (Barry), to advance their company’s image. Fact or fiction, I believe that this initiative is one of Google’s points of differentiation: unlike other companies struggling to cut fixed costs, Google has promoted innovation while simultaneously reducing employee health care costs. Pure genius.

 

 

Further Reading: 

http://jezebel.com/5897832/heres-how-google-treats-its-employees-like-grazing-animals

http://www.fastcodesign.com/1669355/6-ways-that-google-hacks-its-cafeterias-to-make-employees-eat-healthier

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TOMS “Socially Responsible” Intentions: Purely altruistic, or profit-driven?

Many teenagers have been swept up in the phenomenon of wearing shoes that mimic fabric bandages being wrapped around their feet, otherwise known as TOMS shoes – shoes that are fragile and cheaply crafted. So why are teenagers so keen on paying big bucks for such hideous shoes? The answer is simple: TOMS has made “Social Responsibility” a key attribute in their company’s mission statement, which has psychologically lured consumers to buy into their brand. Today I will explore the ethical debate of the company’s “notion of giving” – whether their altruistic intentions are for the sake of relieving child sufferage, or merely a cruel marketing scheme.

TOMS slogan is “Giving is what fuels us”. For every pair purchased, a 2nd pair is donated to an under-privileged child. I commend TOMS for their generosity; however, I question the ethics behind their noble intentions. Maslow’s Hierarchy of Needs emphasizes the importance of self-actualization (which includes morality/ethics) as a higher level of human needs. Now the question lies, is TOMS ultimately exploiting our natural human needs of being “do-gooders” to buy into their brand? And if that’s the case, is it ethical to use charity as a means of boosting your business?

Further Reading: http://deadwildroses.wordpress.com/tag/unethical-toms-shoes

Picture Reference: http://cdn100.iofferphoto.com/img3/item/l_toms-shoes-men-s-flax-canvas-shoes-008-in-box-004b22/034/145/toms-shoes-men-s-flax-canvas-shoes-008-in-box-004b.jpg

 

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