Frozen Yogurt Franchises Freezing Over Canada

According to The Globe and Mail, the boom of “low-fat soft serve frozen yogurt” has recently built a huge Canadian presence. While Pinkberry, Menchies, and Yogen Fruz are the big 3 contenders now, the Yogen Fruz chain is currently undergoing expansion, but under a new brand name, ‘Yogurty’s’. From attending class, I have developed this correlation that the more established and recognized your brand name is, the greater the success of your business. However, this does not apply to all cases.

Yogen Fruz, has sacrificed their well-known brand name as they start from scratch. Why would a company wish to revisit their ever-so-difficult start-up stage when they are already established?  The CEO decided that in order to compete with other chains, they had to clear their 1980’s image of being a “blended fruit” chain, to attract a new customer database.

Having spent my summer vacation working at Marble Slab Creamery, I will admit that I was an active follower of what I thought was Marble Slab’s biggest rivalries – Coldstone Creamery. Now, however, I caution Marble Slab about the exploding yogurt frenzy as frozen yogurt chains now occupy substantial market power in the industry of frozen treats.

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