{"id":88,"date":"2012-11-13T07:21:47","date_gmt":"2012-11-13T14:21:47","guid":{"rendered":"https:\/\/blogs.ubc.ca\/sameenakamdar\/?p=88"},"modified":"2012-11-19T12:02:12","modified_gmt":"2012-11-19T19:02:12","slug":"green-a-multi-dimensional-colour","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/sameenakamdar\/2012\/11\/13\/green-a-multi-dimensional-colour\/","title":{"rendered":"Green: a multi-dimensional colour"},"content":{"rendered":"

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Profits – the root cause of going “green”?<\/figcaption><\/figure>\n

In today\u2019s day and age, it can be a difficult task trying to decode a business\u2019s underlying intentions when it comes to being “green”. To an average consumer, it seems that nearly every company wants to go-green these days. More and more companies are taking immediate action to reduce their carbon footprints<\/strong>. \u00a0For example, one of the easist steps a business can take to reduce their environmental impact is to begin using electronic formats of invoices, quotas, etc. to reduce using excess paper. At the same time, “greenwashing<\/a>” is arising as well.<\/p>\n

While I support<\/strong> many companies that are environmentally cautious,\u00a0I cannot help but to wonder what a CEO \u00a0expects to gain from adopting an eco-friendly policy<\/strong>. Do CEOs adopt a green policy because they feel that it is their social responsibility to create a better world for the future generations? Or is their “green” efforts only a medium<\/strong> through which a company can capture a greater audience’s attention – in such case, a company’s “green” efforts are driven by another type of “green” – money.<\/strong><\/p>\n

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Further Reading:<\/p>\n

http:\/\/www.forbes.com\/2010\/04\/21\/branson-khosla-doerr-technology-green-billionaires.html<\/p>\n

http:\/\/today.msnbc.msn.com\/id\/22882532\/ns\/today-today_home_and_garden\/t\/how-can-you-tell-if-its-really-green\/#.UKphFqn3C2w<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  In today\u2019s day and age, it can be a difficult task trying to decode a business\u2019s underlying intentions when it comes to being “green”. To an average consumer, it seems that nearly every company wants to go-green these days. More and more companies are taking immediate action to reduce their carbon footprints. \u00a0For example, […]<\/p>\n","protected":false},"author":14520,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-88","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/sameenakamdar\/wp-json\/wp\/v2\/posts\/88","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/sameenakamdar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/sameenakamdar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/sameenakamdar\/wp-json\/wp\/v2\/users\/14520"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/sameenakamdar\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":7,"href":"https:\/\/blogs.ubc.ca\/sameenakamdar\/wp-json\/wp\/v2\/posts\/88\/revisions"}],"predecessor-version":[{"id":90,"href":"https:\/\/blogs.ubc.ca\/sameenakamdar\/wp-json\/wp\/v2\/posts\/88\/revisions\/90"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/sameenakamdar\/wp-json\/wp\/v2\/media?parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/sameenakamdar\/wp-json\/wp\/v2\/categories?post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/sameenakamdar\/wp-json\/wp\/v2\/tags?post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}