{"id":68,"date":"2011-04-08T22:54:01","date_gmt":"2011-04-09T06:54:01","guid":{"rendered":"https:\/\/blogs.ubc.ca\/samgregory\/?p=68"},"modified":"2011-04-09T23:38:56","modified_gmt":"2011-04-10T07:38:56","slug":"blog-post-8","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/samgregory\/2011\/04\/08\/blog-post-8\/","title":{"rendered":"Advertising"},"content":{"rendered":"

A misconception I have before taking this Comm 296 class, was that I thought marketing was all about how you advertised and branded your product. How wrong could I have been! However, as recently discussed in lecture, advertising plays a large role in how we view certain products.<\/p>\n

Here are a collection of interesting items and their advertising campaigns that I have particularly enjoyed:<\/p>\n

Print<\/span><\/strong><\/p>\n

\"\"<\/p>\n

As we see, the advert above was placed as a national campaign across Ireland to get people to drink Guinness whilst watching Irish rugby (as if they needed anymore convincing!!)<\/p>\n

Broadcast<\/span><\/strong><\/p>\n

Sticking with the theme of beer commercials, here is one of my favs.<\/p>\n

[youtube]https:\/\/www.youtube.com\/watch?v=S1ZZreXEqSY&feature=related[\/youtube]<\/p>\n

Point of Purchase<\/span><\/strong><\/p>\n

This is an easy way for stores to bump their revenues as they capitalize on the consumers who are waiting in the line. Almost every grocery store I know does this. In my native land of England, this form of advertising is banned (well at least unhealthy items such as chocolate and chips)<\/p>\n

Product Placement<\/strong><\/span><\/p>\n

There are countless examples of convenient product placements, pretty much every modern movie has a couple. The most prominent one that I could think of is Coca-Cola’s placement on American Idol. It is reported that they paid in excess of $26m for this deal!<\/p>\n

\"\"<\/a><\/p>\n

Outdoor<\/span><\/strong><\/p>\n

Although not overly common, outdoor advertising can be a good way to attract people to your product, in the example show we see Nike advertising its latest soccer ball.<\/p>\n

\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A misconception I have before taking this Comm 296 class, was that I thought marketing was all about how you advertised and branded your product. How wrong could I have been! However, as recently discussed in lecture, advertising plays a large role in how we view certain products. Here are a collection of interesting items […]<\/p>\n","protected":false},"author":5451,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-68","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/samgregory\/wp-json\/wp\/v2\/posts\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/samgregory\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/samgregory\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/samgregory\/wp-json\/wp\/v2\/users\/5451"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/samgregory\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":11,"href":"https:\/\/blogs.ubc.ca\/samgregory\/wp-json\/wp\/v2\/posts\/68\/revisions"}],"predecessor-version":[{"id":76,"href":"https:\/\/blogs.ubc.ca\/samgregory\/wp-json\/wp\/v2\/posts\/68\/revisions\/76"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/samgregory\/wp-json\/wp\/v2\/media?parent=68"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/samgregory\/wp-json\/wp\/v2\/categories?post=68"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/samgregory\/wp-json\/wp\/v2\/tags?post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}