Month: October 2010

Something that we may all see soon is Microsoft Office 2010. When Office 2007 came out, the change was sudden. Many problems occurred, but gradually Office 2007 became a worldwide used program.

2010 will offer many new changes once again, such as the new Communicator program.

This new youtube video showed an interesting way of how Office 2010 was advertised and marketed. As we all know, Office 2010 is a program we use for our work and such, but in this two minute advertisement it was portrayed to be a movie. Using things such as famous actors to say “Spell check ded” truly created quite a movement on youtube. Many viewers commented on the youtube video positively, and seems to be ready to buy it after watching such a funny video.

Microsoft Office or other Word programs are important necessities to many people’s life and job now. By making 2010 seem more of a “Fun image”, Microsoft Office will definitely succeed again in making Office 2010 a worldwide used program.

Most of you have probably already tried the new Google Instant. This is a huge change for the most used search engine in the world. When I first saw this, my reaction was “Who changed my settings?” I found out very soon this wasn’t the case.

Changes take time to get used to, and many people dislike Google Instant at the moment. However, on this video it shows all the advantages to Google Instant, primarily focused on time saving. Similar to auto fill-in, Google Instant can search the whole phrase for you after you just type part of it.

This definitely saves time. Google Instant though brings a few issues, for example how did the consumers of Google Instant find it? Many people dislike Google Instant, and the fault of this could be because of the way Google Instant was delivered. Google Instant was a setting that was defaulted on, and with no information of the changes and such, billions of Google users just started instantly using it. Millions and millions however, found the change perhaps confusing and in a sense showed dissonance for it.

Search engines and the technology will always continue to advance, hopefully Google Instant can find a way to find more consumers to like their new products.

In this clip of “Defining Moment”, Barack Obama talks about all the issues of the immediate environment. He understood what the issues were in America, and what steps were needed to seemingly solve everything.

Everything he said was in somewhat a modest tone, showing sincerity that he cares for his people (his consumers).

Though this ad was a campaign for the election of the president of the United States of America, it portrays the power of words and ideas in marketing. Barack Obama in this ad with almost a million viewers on youtube spoke very clearly of all the issues at hand, and how if you elect him he would be able do something about it. Whether this is true or not, we will see in a few years.

This Old Spice commercial really shows how marketing could be targeted at the consumer’s social friends and families rather than the consumer himself. The marketing for this advertisement targets any young to older man with a partner. Any woman seeing this million dollar dollar romantic jet pilot on a television would probably immediately pay attention to it.

Why do men buy deodorants? Obviously not to smell bad, but the real reason is probably not to smell bad in front of their important person. If one day your girlfriend or wife starts talking to you about that funny Old Spice commercial, you would probably be inclined to buy it.

The same thing goes for the partner, when they’re out shopping for a present and see an Old Spice near by, they would remember this advertisement of a hot romantic jet pilot.

Old Spice’s advertisement with over 21 million youtube viewers depicts how effective an attention grabbing advertisement especially when targeted at a consumer’s social partners can be.