Jacob MacKellar is a proud owner of MacKellar Farms, a family farm located southwest of London, Ontario. He plans on expanding the supply of his edamame crops in hope of becoming the main producer of edamame across Canada.
Jacob MacKellar in edamame crops
I highly suggest that Mr. MacKellar hires an expert consultant to review the specific barriers of entry into this market, especially since the majority of edamame consumed in Canada is currently being imported overseas from China. Something that stands out for me with MacKellar Farms and their edamame’s is that they are 100% free of GMO’s which stands out as their point of difference(POD).
Personally I am all for Mr. MacKellar’s idea of expansion as I predict that the profits will overcome the opportunity cost. I can testify to the success of small business’ growing into huge companies, since I spent the last year volunteering for the West Van Chamber Of Commerce. There I worked with an excellent group of individuals, which promoted, supported and enhanced growth in business’ within the community. That experience has given me a certain skill set in identifying opportunities where companies such as MacKellar Farms should take certain risks if they wish to develop in the future.
Sources:
http://www.theglobeandmail.com/report-on-business/small-business/sb-growth/sustainability/family-farm-stakes-future-on-edamame/article21482068/
http://www.statcan.gc.ca/ca-ra2006/articles/snapshot-portrait-eng.htm
http://www.farmfoodcare.org/news/27-farm-food-care/media/news-releases/2013/309-ontario-farm-meeting-rising-demand-for-locally-grown-edamame
http://www.facesoffarming.ca/index.php/jacob-mackellar-mackellar-farms/
http://www.thesweetbeet.com/you%E2%80%99re-already-eating-gmo-food-and-don%E2%80%99t-even-know-it/
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