Ryan McCaig recently posted an article titled, “Shomi the money“, on November 8th.
Ryan actively talks about a new company called Shomi, that has partnered up with two highly recognized communications and media companies: Rogers and Shaw. Although Ryan believes that Shomi will be overpowered and slowly diminished due to its giant competitor Netflix, I feel that the result will be otherwise.
Shomi Ad- On Rogers Website
I truly understand that Netflix has established itself as a worldwide provider for internet streaming media, but that does not necessarily mean that other competitors cannot compete against it for subscribers. Even Netflix once started out small when it first came to Canada in September of 2010.
In my opinion, Shomi’s path to success is going to revolve around them jumping on the back of Rogers and Shaw allowing them to use their already popularized brand name to connect directly with their massive customer segments. In my mind Rogers is a monopoly, that continues to overcharge its customers while maintaining its demand for their products and services. This key fact is why Shomi can become a serious competitor in the near future with the help of its new partnership.
Source:
http://blogs.ubc.ca/ryanmccaig/2014/11/08/shomi-the-money/
https://shomi.rogers.com/?asc_refid=shomi
http://ir.netflix.com/index.cfm