Apples Sweeter Than Coca Cola

Apple and Google have surpassed Coca-Cola In the 2013 Best Global Brands Report, released recently from Interbrand. This marks the first time Coca-Cola has not been ranked first since Interbrand started its rankings back in 2000. According to Interbrand’s methodology report, brands are judged based on 3 factors: financial analysis, role of brand, and brand […]