the massooleh commblog

The ethics of marketing can sometimes be a bit awry, and some may argue that a marketer’s sole job is to convince people to buy things they don’t need. In Hovy Qui’s blog post, he points out the extreme effect on price that marketing has on products like DeBeer’s diamonds to the point of making […]

  The client side-agency side disconnect is a famous one in the world of marketing. While ad agency creatives strive to create new, smart, and bold ideas, they often find it difficult to convince their clients to follow through with their vision. After all, these clients can sometimes have brand images worth millions of dollars, […]