The ethics of marketing can sometimes be a bit awry, and some may argue that a marketer’s sole job is to convince people to buy things they don’t need. In Hovy Qui’s blog post, he points out the extreme effect on price that marketing has on products like DeBeer’s diamonds to the point of making […]
The client side-agency side disconnect is a famous one in the world of marketing. While ad agency creatives strive to create new, smart, and bold ideas, they often find it difficult to convince their clients to follow through with their vision. After all, these clients can sometimes have brand images worth millions of dollars, […]
Thomas Campbell recently offered his views on a recent article in the Wall Street Journal about SnapChat’s peculiar decision to reject Facebook’s $3 Billion acquisition deal, pointing out that the company has no real revenue stream at all. It’s important to look at the acquisition from Facebook’s perspective, and try to understand why they would offer […]
https://www.youtube.com/watch?v=NBgKJ5TuILo I recently had the pleasure of attending a workshop by Lance Saunders, the Executive VP Marketing Director for DDB Canada, during a recent office tour offered to Sauder students. He started off the workshop with an intimidating statement, claiming that the advertising industry had changed more in the past 7 years than it had in the past […]
I thought I might as well write about this. My COMM101 group pitched the following idea during our entrepreneurship focused class: Do you look good? Do those jeans make your butt look big? Will you ever get an honest answer? No. Probably not from yourself, and probably not from anybody else in the room, because […]
Vancouver based fashion company Herschel Supply Co., has quickly been growing since they started out in 2009. From 2010-2011, sales grew 900%, and another 350% last year. They frequently collaborate with big name fashion designers like Mark Mcnairy, and form partnerships with companies like Apple. Yet, this rapid expansion could stand to hurt the company. […]
One of the main risks investors have recognized in Twitter since the company’s recent IPO filing is the quality of its users’ posts. A large part of Twitter’s business model depends on co-creation: the amount of traffic on Twitter is largely dependant on content; however, this content isn’t generated by Twitter; it’s created by Twitter’s […]
Facebook is currently under fire from the F.T.C. for their privacy policy, and Google is being sued from multiple parties for “wiretapping”: scanning content in emails and matching them to appropriate ads. When organizations like Facebook and Twitter release IPOs, one of the first questions stockholders ask is how they can generate revenue from advertising. The truth […]
Apple and Google have surpassed Coca-Cola In the 2013 Best Global Brands Report, released recently from Interbrand. This marks the first time Coca-Cola has not been ranked first since Interbrand started its rankings back in 2000. According to Interbrand’s methodology report, brands are judged based on 3 factors: financial analysis, role of brand, and brand […]