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Archive for October, 2011

Importance of Brand

When we see a Gucci logo, or a Lamborghini on the streets, the words “expensive, exclusive, and luxurious” pops into our minds. Despite their expensive prices, how do those companies still manage to make profits and last decades? These companies have established a good brand name, one that is recognized universally and has high consumer demands. Who […]

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Take a look around the UBC campus. How many girls (and sometimes guys) are wearing Toms? Numerous. So why are people choosing to wear this certain type of light weight canvas footwear? The answer is simple: it’s stylish, comfortable, and charitable. Toms shoes , founded by Blake Mycoskie, is a for-profit organization with the principle […]

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