Strength:
-The business is ranked first in the Fortune Magazine’s 2008 list of most admired food service companies.
-They are a global company operating more than approximately 23,500 restaurants in 109 countries.
-They have an efficient, assembly line style of food preparation.

Weakness:
-High employee turnover in their restaurants leads to more money being spent on training

Opportunities:
-In today’s health conscious societies the introduction of a healthy hamburger is a great opportunity
-Provide optional allergen free food items, such as gluten free and peanut free.

Threats:
-Major competitors, like Burger King, Starbucks, Taco Bell, Wendy’s, KFC and any mid-range sit-down restaurants.

McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurant. McDonald’s are extremely famous all over the world as my SWOT analysis reflects the strength that they are operating more than 23,500 restaurants in 109 countries. It has little weaknesses and threats as compare to opportunities and strengths. Even though their products: hamburgers, fries, nuggets, cokes and so forth, have a relatively high level of fat and calories, they’re now trying to promote a healthier line such as salad.