The company I have chosen is Apple.  Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers.The company’s best known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.  Apple is a very successful business as we all witness the popularity of iPhone 4 or 4S and iPad as well as Macbook. There is more demand than supply for iPhone 4S as many customers must reserve them before purchasing instead of simply walk in and buy them. Apple has new products, new production methods, new markets and new forms of organization.   Regarding innovation, Steve Jobs has done a great job there.