When this video was published at the beginning of 2014, Facebook already has more than 500 million active mobile users all over the world and Twitter has 107 million users in the US alone. This definitely gives companies the the incentive to to invest more time in into social media than any other marketing medium.

The investments are relatively low. Nowadays, all one needs is a computer to download various social media platforms and he/she’s ready to broadcast his/her mind to the masses. Even if the message does not manage to reach out to everybody, chances are, it has found its way into a substantial number of other users.

This calls for the importance of managing social media platforms effectively. In short, the better we manage it, the more “reach” we achieve.

In class today, we had a practical session with Julio on Hootsuite, a local-based start-up. It is a social media dashboard that connects various platforms i.e. Facebook, Twitter, Instagram, Google+ and what not.

I am utterly impressed with the functions that this dashboard can perform, especially the one where we can time our messages to be sent out via a particular platform to reach a certain sector. I am also amazed at how are able to monitor tweets in a particular geographic radius.

After opening my world to Twitter just about a week ago, my eyes are now open to yet another amazing tool. This is one amazing class indeed!