If not for #Sauder464, I wouldn’t have known a thing about MailChimp. So what is this application program all about? That was the question running through my mind in class.
In a nutshell, MailChimp is an analytics tool to track emails. It is usually used by companies who frequently send out scheduled newsletters via email. Before this program came about, companies would blindly send out their newsletter to a list of email addresses without knowing if the receiver on the other end has even opened the newsletter or merely tossed it away into the trash can at the click of a button.
Now, with MailChimp, eMarketers can acquire more information about the effectiveness of their newsletter campaigns.
After having experimented with MailChimp for our client’s newsletter, I am now familiar with the three basic tasks of how MailChimp can help us fulfill the three basic tasks of email marketing, namely:
- Managing Subscriber Lists
- Building Email Campaigns
- Review Campaign Reports
MailChimp can even tell us how many receivers have opened the newsletter and how long they have stayed on the newsletter before closing the email.
This is the dream come true for email marketers.