This post was inspired by Julio’s class on the 13th of November.

So far, we’ve been taught about how to create a stronger image for our clients on the Internet, how to extend our client’s reach on social media and what not; but what about boosting our own image online?

The first step is to create a LinkedIn account.

As they always say, your network is your net worth. This cannot be more visible on social media where the number of people you know are all transparent and easily searchable at the click of your LinkedIn account.

The second step is to fill up every field where applicable, in detail.

Again, we are out to boost our online image. A detailed profile is a strong profile.

A word of caution here, though. DO NOT LIE ABOUT ANYTHING. Even though each field should be filled up, each field must be authentic. The last thing we would want is to be flagged online for lying about our work experience. This would seriously undermine our credibility and lose the trust of people in our network.

Also, USE THE RIGHT PROFILE PHOTO! Remember, this is NOT Facebook. Our profile photos have to portray the professional side of us.

Next, after ensuring that all fields are filled up accurately, the next item to take care of is to customise our LinkedIn URL. By default, our LinkedIn profiles will consist of random alphanumerics. This can be replaced with our names which will make our profile look so much more professional. The above customization can be done by going to Settings > Edit Public Profile > Customize Your Public Profile URL. This is something that I realize not many people know about.

After this is completed, be sure to be proactive in LinkedIn Groups. Personalizing LinkedIn Email Requests are a good way of showing that we are sincere in connecting with the person that we are connecting with.

With that, say goodbye to mediocre LinkedIn pages! Not from us #sauder464 students at least.