I found this article at the right time for me to post this as the final blog post for evaluation purposes.

Throughout my time in #sauder464, I’ve been wondering why we should be blogging page after page after page when social media trends seem to suggest that posts should be kept to a minimal set of words or characters. Twitter, for instance, has a 140 character limit. A glance through my Facebook profile also tells me that I don’t normally read posts that extend beyond a few sentences. In 2014, most people access social media platforms via mobile devices on the fly. The only time I find myself surfing Facebook on a desktop or laptop is when I’m being distracted elsewhere like, say, the classroom.

Given that blogs were the first form of social media to exist on the Internet of Things way back in 1994, then why are we still blogging?

This question was pretty much answered by this article.

http://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht

Amongst all the reasons that this article states about why we should blog, I like the fourth one the best – blogging drives long term results.

Most enterprises plan for the long run. And I found the solution to a long term eMarketing strategy here. The use of blogs create content that can bring up web traffic and increase the site’s current leads. It is also said to increase Search Engine Optimization.

All it takes is for ONE post to be viewed a couple of times and the post gets ranked higher and higher on search engines. Visitors who find the content useful might subscribe to the blog and hence, regular web traffic is developed. Meanwhile, the rankings in the search engines continue to rise.

Of course, having said all that, content is ultimately what the visitor is looking for and it is the prerogative of the business to generate content that can generate meaningful engagement with the online community.

According to the article, “one hour of effort today can turn into hundreds of thousands of views and leads in the future.” The author also mentioned that 70% of his web traffic in each month does not come from posts that were published in that same month.

So it seems to me that blog posts last way longer than social media posts. Nobody would look up a Facebook post or Tweet about a topic that was posted way back two years ago, but compared to contemporary social media platforms, blog posts that were published back in 1994 are still standing.

Conclusion: Tweets and Facebook posts disappear, and they disappear fast; they get drowned out by the millions of posts coming into our  in each coming day. But throughout this time, blogs are timeless.