Target Corp. is looking to expand their market in Canada with a goal to open up to 200 stores in Canada. Target is the second largest mass market in the United States and by opening their market to Canada, Target will be able to gain many new customers that have never heard of target. Since Target is already well known, there will be no problem for Target to get their name out in Canada. With competitors like Walmart and Superstore, Target will have to compete at those levels and reduce prizes further. A huge customer target is those who shop at Shoppers Drug Mart, London Drugs, Save On Foods, Zellers and Safeway. Although these are all familiar names, Target has the capability to obtain these customers rather than convince those who are already Walmart or Superstore shoppers. With the mentality that Target is a “one stop shop all” store, many lazy customers will enjoy the new Target store. Also, many customers enjoy change. With new stores opening up, advertisement will be booming. Those who might think Superstore and Walmart are too crowded will turn to Target. With Target expanding into Canada, Walmart and Superstore such be ready for a fight.
http://www.financialpost.com/news/Target+eyeing+stores+Canada/3625978/story.html