Coast Capital Saving credit union, open in the lower mainland of British Columbia, is still low key and unnoticed financial institution compared to big banks likes Royal Bank of Canada, and TD,Canada Trust. However, after watching this humourous commercial, it’s advertised that Coast Capital’s chequing accounts are free. Although this fact is true, one starts to question where all the revenue comes from, if their accounts are free. Coast Capital focuses on small fees, such as product services in order to gain profit;however, Coast Capital many many hours in local community events. Sponsoring events like Richcity Idol and the Roger’s Santa Claus Parade. With such a good image, why isn’t Coast Capital able to expand past the province of British Columbia? The answer starts with consumers. When dealing with bank transactions, many of us don’t turn to Coast Capital Savings. Why? Although Coast Capital offers FREE chequing accounts, consumers are willing to pay various fees in order to use the company name. By using big names banks rather than unfamiliar banks names, consumers will find that a well known bank saves the hassle of banking over seas or out of the province. Free Chequing, Debit and More
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