After reading Ryan’s Blog (https://blogs.ubc.ca/ryanabushinov), I then realized why I have been going to Tim Hortons more than usual. When deciding what to grab and go to eat for breakfast, a few places usually come to mind, maybe McDonalds or Tim Hortons and various other with breakfast sandwiches and coffee. However, When roll up the rim is happening, i find myself picking Tim Hortons everytime. This is because i love the thrill of the suspense before winning. Of course i love winning too but that doesn’t always happen. Not only is this such a great campaign that attracts and increase sales by 5%, it allows customers to buy things that aren’t just drinks. Although many do enter Tim Hortons to buy just a coffee, hot chocolate or latte, many get a drink plus an additional something. This adds to the campaign itself.
For example, when i won a coffee the other day, i went back to claim my prize and bought an additional sandwich since i was there. I could have just collected my prize but instead i got more. This tactic is the same as the lotto scratch and wins. However, as ryan says, its not as bad when you lose because you still get a drink rather than watching a few dollars on a scratch and win and feeling like you wasted a few dollars. Roll up the rim is probably one the greatest marketing campaigns every created. Such a simple idea yet so genius. Makes me wish i had thought of this myself.
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