After reading classmates Wei Ting’s Blogs(https://blogs.ubc.ca/weitingleong/), and hearing about Draw Something from friends, facebook and the news, I knew that this was more than just a game. With a generation so technologically savy, social media seem to market Draw Something itself. Why is Draw Something so much better than any other pictionary app out there? Because it targets this generation and makes it very related to trends going on in this generation. For example, drawing pokemon is very different and more entertaining than drawing something like a lamp. To make it better, they also give you words to unscramble so you don’t feel completely lost. As all my friends became playing it, i felt left out, being a blackberry user. The idea that you can connect with your friends and post the drawing on facebook make it more interesting and from DS marketing view, spreads the word itself. Zynga recently bought the app for 180 million dollars. However, Draw Something was made on a facebook game one year before the app itself was released, so why is it so popular? Consumers love things on the go and technologically advance. The app become popular because the market need a app where people could play against each other in a fast, easy and convenient way. By changing one idea and adding one new idea to the picture, Draw Something began to flourish, allowing it to be one of the most downloaded apps. I guess we will have to wait a few more months to see if this app is still just as successful. Looks like fun doesn’t it? I should switch from a blackberry to an iphone or android phone.
