As you look around, nearly everyone around you is either holding a Blackberry or an Iphone. Such brands like Sony Ericsson, Motorolla, Samsung, and LG seem to be vanishing daily. What is it that makes these two brands so popular? It seems like everything always goes back to the keep word: branding. With Blackberry’s blackberry messenger, no other brand can compete. However, Iphone’s user friendly Aps make them a strong competitor against the blackberry. With technology increasing everyday, it seems that if your mobile phone doesn’t have anything new to offer, you might as well upgrade to a blackberry or Iphone. Looking back 3 years ago, a phone with bluetooth seem to be an extra feature, however now, bluetooth is an essential asset on mobile phones. In order for various competition to enter into the market, they need to come up with an idea that has not been establish. Branding themselves will allow them to compete against Iphone and Blackberry users. Although new android phones are entering the market, this will not be enough to gain the eyes of consumers. You can’t beat a competitor at their own game, however, you can create a new arena for competition to take place.
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