In late June of 2010, Apple released 4th generation of the iphone: iphone 4. With the new iphone 4, the slogan “this changes everything, again”, was released with all the iphone advertisements. I soon noticed that many people who already were iphone users were now wanting the new iphone 4 and well as those who didn’t have the iphone. People are willing to wait hours in line to obtain this new phone; however, what is the differences between the iphone 4 and the iphone 3gs? Other than the other features and facetime, slime to nothing. It’s the slogan that tricks consumers into believing they need this new and improved phone. From a marketing point of view, this is a genius idea. It targets all aspect of consumers, from none cell phone users, iphone users, and other mobile devices. Ultimately, if apple iphones wants to be the leading mobile phone is the industry, they must beat out competitors such as RIM’s blackberry. However, can apple really be leading the market without changing anything?
https://www.youtube.com/watch?v=FHngLJ0RlNg
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