These Wiserhood commercial seem to be one of the few commercials that are brought up when chatting with your friends. “Have you seen that funny commercial?” is a typical question that’s brought up at the bar when waiting for that sports game. These commercials are not only super hilarious but it’s a good way to market their product. Wiserhood commercials all use the same slogan: Welcome to the Wiserhood, Society of Uncompromising men. The two commercials I’ve seen on TV are the ones posted above and both show a very simple message that makes each male think “I wish I thought of that; so simple yet so genius”. The idea behind these commercials is to say, if your a genius man, then you should be drinking Wiserhood. Attacking someone’s few on intelligence or manliness is a very affective way to sell a product. Wiserhood uses the theory the idea that “YOU are a MAN, and should not be controlled by women in your life” and by the examples shown, there is a way to do it. Not only is this a convincing way to sell a product. Wiserhood has started it’s on brand by making very humorous, yet consistent commercials. Many competitors such as beers and hard liquor also have many commercials, however; none is as consistent as Wiserhood. The idea behind these commercials, is not only to get their name out there, but to potentially have people ask “have you seen that new wiserhood commercial?” This will change how people will view Wiserhood, which can create new consumers such as underage people who can’t buy or compare alcohol and use television as their starting point. So what are you drinking? do you want to be part of the Wiserhood?