I adore anything à la mode. When I’m not bundled up in a cocoon of sweaters studying, I embrace my inner fashionista.
Sometimes I wish I could sport men’s wear. Now, I don’t mean full on suits and ties; I mean legitimately fashionable, minimalist finds – like these really cute loafers.
I swear I’m not the only teenage girl who finds these extremely chic.
Jack Erwin is an online brand that sells classic men’s shoes advertised as “well-crafted” and “honestly priced”.
This is where I begin to discuss the story of two normal men who produced a diamond in the shoe industry. I first discovered the brand when I came across this article from Business Insider.
In a nutshell, the story follows Lane Gerson and Ariel Nelson on their journey to create classy and affordable footwear.
Courtesy of Business Insider/Rebecca Borison: Lane Gerson (left) and Ariel Nelson (right)
Thus, the duo slapped together some funds and after some business magic – their business was born! Jack Erwin, a year ago from today, debuted with its first 3,000 pairs of shoes in stock online.
This brand is phenomenal – their utmost goal is to become the next classic; Gerson says they aspire to become a brand rooted in heritage and tradition, similar to the Hudson’s Bay and other large department stores. They also mention that they are working on these three important factors of business:
- perfecting the actual products
- facilitating supply chain & logistics
- improving customer service
Stay tuned for part 2 where I analyze their business plan! But for now, here’s a question to keep you occupied – would you buy Jack Erwin shoes?