A few days ago I wrote about the entrepreneur company, Jack Erwin. 

Brand logo. Simple & sophisticated.

Today, I will be referring to the nine components of the Business Canvas Model to outline their business approach. It all started with one question:

“Where did the simple men’s dress shoe go?”

So without further ado…

1. Key Partners – overseas manufacturers; investors (i.e. Brown Shoe)

2. Key Activities – website maintenance, marketing, customer service

3. Key Resources – inventory, funds from investors, six employees

4. Value Propositions – QUALITY + CURATION + EXPERIENCE + FAIR PRICES

Jack Erwin prides itself on its limited supply. Each shoe is unique and high quality as they are each individually hand crafted. The company seeks to become a brand name with heritage and history. Likewise, the secret to their “honest pricing” is the direct sales strategy.

5. Customer Relationships – “We make buying shoes simple. And fun. No more shopping around to find the right size or style. All of our styles are available only here. Plus, we’re always around to chat. For us, it’s more than just a making great shoes thing – it’s a building great relationships thing.”

Need I say more?

6. Channels – items are sold online exclusively to the 48 contiguous US states with no middlemen

7. Customer Segments – men who desire high quality yet affordable dressy footwear. Generally ages 18-40.

8. Cost Structure – inventory purchase, marketing, administration

9. Revenue Streams – transactions through selling merchandise

Clearly, Jack Erwin is not an unordinary business. Applying clever tactics like the direct sales strategy and marketing shoes towards a grandoise target market surely cultivates a readily booming enterprise.

From Jack Erwin, Facebook

All information used in this post can be found on the official Jack Erwin website, their Facebook page, or this Business Insider article.