{"id":69,"date":"2013-11-19T11:57:09","date_gmt":"2013-11-19T18:57:09","guid":{"rendered":"https:\/\/blogs.ubc.ca\/sandrawati\/?p=69"},"modified":"2013-11-20T00:57:37","modified_gmt":"2013-11-20T07:57:37","slug":"how-to-present-data","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/sandrawati\/2013\/11\/19\/how-to-present-data\/","title":{"rendered":"How To Present Data?"},"content":{"rendered":"

Ever since more people have started to use social media, companies get a lot and a lot of Data about customers\u2019 behaviors across social media. We called this as a revolution of Big Data<\/b>. Marketers are required to translate this data to information that are relevant to serve their purposes. One way to do this is by constructing a simple Dashboard<\/b>, allowing marketers to keep them in track of what information needed to achieve their objectives so that they can have relevant information for their decision making process.<\/p>\n

First, marketers need to analyze the current market situation<\/b>, and define<\/b> their goals<\/b> or objectives. Then, they need to define the measurement or key performance indicators (KPIs)<\/b> by translating those objectives into identifiable metrics, such as, the number of new visitors or the number of page, or video views. After getting all the raw data<\/b>, marketers need to analyze and organize data into a dashboard<\/b>. Here are the dashboard template and the sample dashboard we discussed in class.<\/p>\n

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Finally<\/b>, marketers are required to present the data and provide recommendations<\/b> to<\/b> their client or<\/b> their CEO<\/b> who will have the final word in making the decision. However, giving the dashboard itself is not enough for making decisions.<\/p>\n

According to Avinash Kaushik<\/a>, there are four required elements in presenting \u201cthe action dashboard\u201d<\/b>.<\/p>\n

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  1. Present the graphic<\/b>, showing the trend for the metric.<\/li>\n
  2. Pinpoint what are the key trends and insights<\/b><\/li>\n
  3. Present your recommendations<\/b>. Do not let your client or CEO to interpret the data by their selves.<\/li>\n
  4. Mentioned on the impact on the company and customers<\/b> if the given recommendations will not be implemented, emphasizing the importance of taking the recommendations.<\/li>\n<\/ol>\n

    Implementing all these steps allow marketers to focus on their goals and gain relevant information, which will help them to make the right decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Ever since more people have started to use social media, companies get a lot and a lot of Data about customers\u2019 behaviors across social media. We called this as a revolution of Big Data. Marketers are required to translate this … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":20302,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-69","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/sandrawati\/wp-json\/wp\/v2\/posts\/69","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/sandrawati\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/sandrawati\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/sandrawati\/wp-json\/wp\/v2\/users\/20302"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/sandrawati\/wp-json\/wp\/v2\/comments?post=69"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/sandrawati\/wp-json\/wp\/v2\/posts\/69\/revisions"}],"predecessor-version":[{"id":73,"href":"https:\/\/blogs.ubc.ca\/sandrawati\/wp-json\/wp\/v2\/posts\/69\/revisions\/73"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/sandrawati\/wp-json\/wp\/v2\/media?parent=69"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/sandrawati\/wp-json\/wp\/v2\/categories?post=69"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/sandrawati\/wp-json\/wp\/v2\/tags?post=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}