McDonald’s vs Child Obesity: Are children truly “loving it?”
by sandrawoo ~ October 2nd, 2012. Filed under: Uncategorized.Over the past decade, accusations have been raised about nutritional values in McDonald’s ever-so-popular food. While the ubiquitous golden arches enjoy their success of their 13,381 locations in USA alone, the USA obesity rate skyrockets — especially in children.
McDonald’s USA has been widely criticized for adding contents like ammonium hydroxide “pink slime” to their burger patties and nuggets to maximize their profits. Little do their loyal customers know, pink slime is known as “finely textured beef,” made up of leftover meat scraps predominately used to produce dog food.
In reconciliation to these accusations, McDonald’s USA came out with their new “Happy Meal Campaign” to engage children in the benefits of nutrition and leading an active lifestyle. These series of advertisements are promoted through animated cartoon commercials that introduce new characters who support the consumption McDonald’s revamped Happy Meal ; a burger or chicken nuggets, apple slices, kid sized fries and 1% white or fat-free chocolate milk.
However, the motive of this new campaign is what has it’s customers boggled. Did McDonald’s begin this campaign in hopes of creating healthier living standards in USA or are they simply attempting to cover up the criticism received about the real contents of their menu items?
Read more about this here.
Photo Source: Postmedia Province Files. McDonald’s Improved Happy Meal. McDonald’s USA Happy Meal Campaign. March 6, 2012.
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