Sandra Woo's Blog

Recently, I’ve been asking myself why I’ve grown so accustomed and addicted to my Iphone.  I purchased my first Apple product nearly about 1.5 years ago and since then, I still haven’t the slightest desire to replace my Iphone with any other cellular product anytime soon (unless it were the Iphone 5, of course). After realizing the spontaneous loyalty I’ve subconsciously developed for my Iphone, I discovered that Apple must be some strong points of difference in comparison to their competition.

1.  Apple was the first of their kind
2. Apple products are available to a wide consumer base
3. Apple products can be accessible to people of all ages
4. Apple uses very clean and organized technology
5. Apple products are visually appealing/stimulating
6. Apple products are fast and efficient
7. Apple products have all types of resources that are useful for everyday life
8. Apple products are compact and have great battery life
9. Apple knows how to utilize their products in order to promote their uniqueness
10. Apple stores make it easier to purchase or fix apple products

In my opinion, these are some of the key points in why I think Apple executes the diversification of their product line. I’ve become a loyal customer to Apple for almost all of these reasons. Therefore, it is easier to connect Apple to their impeccable success in the electronics industry.