Apple launching iPhone 5C and 5S at the same time didn’t turn out as expected! iPhone 5S sold out on the first day it launched. However, iPhone 5C inventory is sitting in the backroom waiting for an owner. Everyone expected that iPhone 5C will target cheaper consumers but with the price of $599, nobody will buy it. There’s only a $120 difference from the price of iPhone 5C to iPhone 5S. Therefore, we can see why consumers would pay a little extra for a better phone (iPhone 5S). On the Apple website, iPhone 5S all colours are sold out and iPhone 5C is available in any colours and can be shipped to you within 24 hours. This shows that there’s a lot of iPhone 5C inventory in Apple’s backroom.

In my opinion, iPhone 5C should be only half the price of iPhone 5S because iPhone 5C is a plastic phone. Without Steve Jobs, Apple doesn’t have anymore innovations and they are lacking on the marketing. In my perspective, Apple seems to target the same customer segment since there’s not much of a difference in the price of iPhone 5C ($599) and iPhone 5S ($719).

See the article here:
http://www.huffingtonpost.com/2013/09/17/iphone-5c-number-apple_n_3941101.html

Check out the price and inventory here:
http://store.apple.com/ca/buy-iphone/iphone5s
http://store.apple.com/ca/buy-iphone/iphone5c