Don’t you hate it when you have to make time out of your day to go to the bank to deposit your cheques? Especially when you arrive to the bank, you see a huge line up in front of you, expecting a 30 minutes wait until you get to the counter?

ING DIRECT Canada recently made an app that will solve those questions! Cheque-In is an app that allows customers to take a picture of the cheque and the money will be transferred to your bank account instantly. This current marketing strategy will increase sales as younger generations are starting to work in the workforce and pretty much every teen has a smartphone in today’s society. By using Cheque-In, ING DIRECT Canada cuts labour costs. Cheque-In is more efficient as a server will keep all the data accurately instead of having endless copies of paper done by bankers/tellers.

Cheque-In is through Internet which can be dangerous as there will be many hackers trying to hack into the system. The Internet is something that is hard for older generations to learn, therefore, Cheque-In will not be efficient towards older generations. Older generations prefer the experience of going to the bank and having a conversation with bankers/tellers. Some may prefer paper copies to keep track the bank amount from time to time as well.

More Information about Cheque-In:
http://www.ingdirect.ca/en/landingpage/chequein/faq.html