Apple iPad Air was recently released yesterday (November 1, 2013). It has been a tradition for Apple products that customers camp out the day before any Apple product release in stores. As with any Apple product release, customers hold certain expectations. With the release of iPhone 5C that didn’t go well not long ago (More information in my previous blog post), customers were hopefully expecting something exciting with the iPad Air.

Once again, customers were disappointed. Customers felt a wave of regret wash over them. They paid so much for the iPad Air that they didn’t honestly really like. People felt that the iPad Air didn’t deserve the “Air” name. For instance, the weight of the iPhone 5 shocked the customers how light it was compared to the iPhone 4/4s. Another issue was it was uncomfortable to hold with one hand and to type on the iPad Air. The biggest issue that customers had was the iPad Air didn’t have Touch ID. The newest technology, Touch ID was added to the iPhone 5s home button allowing users to register to five fingerprints that may unlock the device in seconds by touching the home button. It’s an important security feature considering it’s efficient and lowers the stolen or lost rate on Apple products. However, this feature wasn’t on the iPad Air, which ultimately disappointed majority of the customers.

Overall, customers felt that the advertising for iPad Air as “Air” felt like false advertising, the iPad Air lacks of uniqueness, its speed changes are barely noticeable and its lack of Touch ID on the iPad Air was upsetting for everyone.

Check out the reviews by customers:
http://www.ibtimes.com/apple-ipad-5-air-review-3-major-disappointments-new-fifth-generation-ipad-1452788